History

The success has a name and a face: Rudolf Röhrer. With an experience of decades in lingerie and more specifically Bra’s and Briefs, in 1989, on August the 29th he founded Sassa Mode GmbH. This together with his son Jochen Röhrer, a financial expert and Norbert Armbruster, a top sales professional.

Since the founding of Sassa Mode we have primarily been represented at the large retail chains and the independant retailer with privatelabel- and non-branded products. Each year we bring out a new basic collection and each season we present a fashionable „Highlight“ collection. Additionally we offer our customers a midseason collection of basics and fashionable styles.

With our high-quality branded collection „affairs by sassa“ we entered the market as a company with a face. The management believes that the collection, developed by our own design-team, rounds off upwards the Sassa range.

In 2006 Sassa Mode Germany realized a turnover of 20 million Euro, the Sassa Group in total realized a turnover of 31 million Euro. This is the result of very motivated employees, still leaded, for more then 17 years, by Rudolf Röhrer.